Commemorating Blue Umbrella Day 2024

Butterflies NGO observes Blue Umbrella Day - April 2024

On April 14, 2024, Butterflies NGO observed the Blue Umbrella Day (BUD) campaign, a significant initiative that sheds light on the sexual abuse of boys. BUD calls adults to action, urging them to enhance their efforts in safeguarding boys and nurturing their well-being. Created by Family for Every Child (FFEC), a global alliance of local civil society organizations (CSOs), the campaign unites 41 organizations from 37 countries, including Butterflies, to amplify this cause.

In Delhi, the campaign featured a vibrant array of performances, including a special song and dance, mime, and a play by children at Dilli Haat. The event was further bolstered by strategic social and traditional media outreach. The overarching goal of BUD is to spark public conversation, confront entrenched negative social norms surrounding gender, masculinity, and sexuality, and advocate for equal protection, care, and guidance for all children, regardless of gender.

See below for photos of the performances:

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